International Journal of Innovative Research in Computer and Communication Engineering
ISSN Approved Journal | Impact factor: 8.771 | ESTD: 2013 | Follows UGC CARE Journal Norms and Guidelines
| Monthly, Peer-Reviewed, Refereed, Scholarly, Multidisciplinary and Open Access Journal | High Impact Factor 8.771 (Calculated by Google Scholar and Semantic Scholar | AI-Powered Research Tool | Indexing in all Major Database & Metadata, Citation Generator | Digital Object Identifier (DOI) |
| TITLE | The Allure of Now: Impulse Buying Tendencies Among Coimbatore Shoppers |
|---|---|
| ABSTRACT | This study explores on the phenomenon of impulse buying in retail malls in Coimbatore City. The study, titled "The Allure of Now: Impulse Buying Tendencies Among Coimbatore Shoppers," investigates the fundamental factors and immediate triggers that lead to impulsive, random purchases. The study, which is based on a survey of 600 consumers in famous Coimbatore shopping malls, examines the impact of numerous stimuli, such as store atmosphere, promotional offers, product display, and emotional states, on a shopper's proclivity to make impulse purchases. Findings indicate that the perceived immediacy of gratification and the sensory experiences within the mall environment play significant roles in fostering unplanned acquisitions. This research offers valuable insights for retailers and marketers operating in Coimbatore, enabling them to better understand and strategically cater to the impulsive tendencies of their target demographic. The implications extend to optimizing store layouts, refining promotional strategies, and enhancing the overall shopping experience to ethically influence consumer behaviour and drive sales. |
| AUTHOR | DR. S. KIRUBA DEVI, DR. A. SANGEETHA, DR.R. AKASH Assistant Professor, PG & Research, Department of Commerce, Sri Ramakrishna College of Arts & Science, Coimbatore, India |
| VOLUME | 182 |
| DOI | DOI: 10.15680/IJIRCCE. 2026.1403010 |
| pdf/10_The Allure of Now Impulse Buying Tendencies Among Coimbatore Shoppers.pdf | |
| KEYWORDS | |
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