International Journal of Innovative Research in Computer and Communication Engineering
ISSN Approved Journal | Impact factor: 8.771 | ESTD: 2013 | Follows UGC CARE Journal Norms and Guidelines
| Monthly, Peer-Reviewed, Refereed, Scholarly, Multidisciplinary and Open Access Journal | High Impact Factor 8.771 (Calculated by Google Scholar and Semantic Scholar | AI-Powered Research Tool | Indexing in all Major Database & Metadata, Citation Generator | Digital Object Identifier (DOI) |
| TITLE | AI-Based Personalization and Its Influence on Consumer Buying Behavior in E-Commerce Platforms |
|---|---|
| ABSTRACT | Global e-commerce sales are expected to reach about $8 trillion by 2030 due to a fundamental paradigm shift brought about by artificial intelligence (International Journal of Multidisciplinary Research and Growth Evaluation 2021). By bridging the gap between digital and physical retail environments AI-driven technologies—such as sophisticated chatbots sophisticated recommendation systems predictive analytics and personalized shopping experiences—have radically changed how businesses engage with their customers. This study examines the multifaceted effects of AI on e-commerce customer satisfaction. Approximately 97. 4% of consumers are aware of AI-driven personalization and 56. 4% think these tailored experiences are very helpful. However nearly 51% of users voice serious concerns about the security of their personal information. This study attempts to determine whether contemporary consumers are truly content with AI-driven shopping experiences or whether a latent preference for conventional human-centric approaches still exists through a thorough examination of AI applications. The results offer important insights into how AI is changing the consumer landscape how well it improves user experience and how well it is meeting or surpassing changing consumer expectations in a digital economy following the pandemic. |
| AUTHOR | MATHAD SMITA SHANKAR, DR. KAVYASHREE K Research Scholar, Srinivas University, Mangalore, Karnataka, India Research Professor, Srinivas University, Mangalore, Karnataka, India |
| VOLUME | 183 |
| DOI | DOI: 10.15680/IJIRCCE.2026.1404109 |
| pdf/109_AI-Based Personalization and Its Influence on Consumer Buying Behavior in E-Commerce Platforms.pdf | |
| KEYWORDS | |
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