International Journal of Innovative Research in Computer and Communication Engineering
ISSN Approved Journal | Impact factor: 8.771 | ESTD: 2013 | Follows UGC CARE Journal Norms and Guidelines
| Monthly, Peer-Reviewed, Refereed, Scholarly, Multidisciplinary and Open Access Journal | High Impact Factor 8.771 (Calculated by Google Scholar and Semantic Scholar | AI-Powered Research Tool | Indexing in all Major Database & Metadata, Citation Generator | Digital Object Identifier (DOI) |
| TITLE | A Study on Role of E-Mail Marketing in Customer Retention |
|---|---|
| ABSTRACT | abstract |
| AUTHOR | DR.A. SANGEETHA, J. ANN MERCY, P. PAVITHRA, K. KOKILAVANI Assistant Professor, PG & Research Department of Commerce, Sri Ramakrishna College of Arts & Science, Coimbatore, India Student, PG & Research Department of Commerce, Sri Ramakrishna College of Arts & Science, Coimbatore, India |
| VOLUME | 181 |
| DOI | DOI: 10.15680/IJIRCCE.2026.1402054 |
| pdf/54_A Study on Role of E-Mail Marketing in Customer Retention.pdf | |
| KEYWORDS | |
| References | References |
